"MissSoni began its journey in 1994 with the aim of capturing a share in the flourishing fashion industry of Pakistan. Driven by the principles of professionalism, creation, innovation and tradition, the team of MissSoni works tirelessly to satisfy its clientele. From a small local boutique to 5 national outlets and immense exports MissSoni has made a vast journey. <br>MissSoni has established its reputation as a design house bursting with creativity, refined tastes and high quality execution. Asif Rashid with an indisputable flair for fashion is working for the past twenty years to serve the fashion industry of Pakistan"